MRM, EVENTS & MORE
ERNST & YOUNG MRM PROGRAM FOR THE WINTER OLYMPICS
OBJECTIVE: E&Y sponsor the Dutch Olympics team. They wanted to create a relationship program for their employees,clients & students around the Winter Olympics at Salt Lake City.
STRATEGY: Ernst & Young wanted to create a parallel between the philosophy of business and sports and communicate that Ernst & Young will be with you every step of the way. This would embrace their tagline ‘From Thought to Finish’. We also created a visual template that could be used for all their communications; from stationary and packaging- to internet and events.
THE CONCEPT: There were 8 events relating to the Winter Olympic Games.
Each event had a thought / philosophy relating to both sports and business.
These words instead of being ‘set in stone’ were carved in ice to fit the theme of winter
with a relevant object frozen inside. The 'finish' each time was the actual event people participated in.
STRATEGY: Ernst & Young wanted to create a parallel between the philosophy of business and sports and communicate that Ernst & Young will be with you every step of the way. This would embrace their tagline ‘From Thought to Finish’. We also created a visual template that could be used for all their communications; from stationary and packaging- to internet and events.
THE CONCEPT: There were 8 events relating to the Winter Olympic Games.
Each event had a thought / philosophy relating to both sports and business.
These words instead of being ‘set in stone’ were carved in ice to fit the theme of winter
with a relevant object frozen inside. The 'finish' each time was the actual event people participated in.
LAND ROVER NL
We invited drivers to share their off road stories with us in a welcome booklet/ travel log made out of parts of the car.
MAILERS, EVENTS, PR.
A collection of other ideas.
